Life Changing
Visual Identity, Wayfinding & Experiential Design // 2024
Life Changing is an immersive experience for Edinburgh Zoo’s Marsh Fritillary Butterfly
conservation trail, created to engage Gen Z visitors.
Through mindful exploration, vibrant visuals, and intuitive wayfinding, it deepens connections
with nature while reshaping perspectives on conservation. The project inspires awareness, engagement, and support to help protect this endangered species for future generations.
Life Changing
Life Changing
A Life Changing Cycle
Learn about the life cycle of the Marsh Fritillary Butterfly.
A Dying Species
A butterfly whose population is rapidly declining. What can we do to save them?